Logos are a critical piece of business marketing. Who doesn’t recognize the Nike swoosh or the golden arches of McDonald’s? As the company’s major visual representation, a logo anchors a company’s brand and becomes the single most visible representation of the company within the target market.
A great logo design displays the overall essence of the business. It portrays a business that is positive, professional, and dependable. The logo promotes awareness of the company and allows the company to stand out from other similar companies. It presents the values and services of the business in a memorable visual image. When someone sees the company logo, it should conjure up the appropriate feelings about the business or its products or services.
These logos are indeed memorable and they definitely do conjure up feelings… though they might not be appropriate. These are literally the worst logo designs ever.
We begin with the Arlington Pediatric Center…
It’s hard to find a good satellite service provider.
I wonder how many clients this dentist had…
Lesson Number 1: Spacing matters.
Lesson Number 2: Font matters
Ironically, the entrance to this pharmacy is from behind.
The name of this company is Locum. That’s all. Honestly.
Seriously, no one saw that before putting up the sign?
This is for the Office of Government Commerce. But if you tilt it on it’s side…
The Computer Doctors. Should have just stuck with a “u”.
Lesson 3: Be wary of unintended optical illusions…
This logo for the Catholic Church’s Archdiocesan Youth Commission was developed in 1973 and won an award from the Art Director’s Club of Los Angeles. Not sure if it would win an award today.
A different kind of style… and not quite A-Style.
This logo was intended to portray the sun behind a yellow building. Unfortunately, that’s not how it was interpreted.
For some strange reason, this wine club is struggling to attract members.
Now if you enjoy sausage, this might be appealing.
I’ll show you mine if you show me yours?